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We intend this book to act as a guide writ large for would-be champions of OER, that anyone—called to action by the example set by our chapter authors—might serve as guides themselves. The following chapters tap into the deep experience of practitioners who represent a meaningful cross section of higher education institutions in North America. It is our hope that the examples and discussions presented by our authors will facilitate connections among practitioners, foster the development of best practices for OER adoption and creation, and more importantly, lay a foundation for novel, educational excellence.
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This book presents technical writing as an approach to researching and carrying out writing that centers on technical subject matter. Each and every chapter is devoted to helping students understand that good technical writing is situationally-aware and context-driven. Technical writing doesn’t work off knowing the one true right way of doing things—there is no magic report template out there that will always work. Instead, the focus is on offering students a series of approaches they can use to map out their situations and do research accordingly.
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Vous disposez d'une expertise unique que vous souhaitez promouvoir ? Quel type de conférencier pourriez-vous être ? Comment préparer votre intervention keynote dans les moindres détails ? Comment captiver votre public jusqu'à obtenir une standing ovation ? Quelles stratégies adopter pour vendre vos conférences, produits et services ? Comment devenir infopreneur ? Comment fidéliser vos clients et en acquérir de nouveaux ? Découvrez 59 outils issus de l'expérience internationale des plus grands speakers conférenciers et des meilleurs experts français en marketing digital. Chaque outil est traité de façon visuelle sur 2 ou 4 pages par un résumé, le contexte d'utilisation, les objectifs et des conseils méthodologiques étapes par étape. Des cas pratiques, témoignages vécus, exercices et auto-évaluations viennent compléter certains outils. 21 vidéos et 9 ressources téléchargeables vous permettront de devenir un professionnel de la conférence.
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Media, Society, Culture, and You is an approachable introductory Mass Communication text that covers major mass communication terms and concepts including "digital culture." It discusses various media platforms and how they are evolving as Information and Communication Technologies change. This book has been peer-reviewed by 6 subject experts and is now available for adoption or adaptation. If you plan to adopt or adapt this open textbook, please let us know by filling out our adoption form. You can view the book's Review Statement for more information about reviewers and the review process. An Accessibility Assessment for this is book has also been prepared to see how this book meets accessibility standards.
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The text provides an upper-level undergraduate introduction and explanation of the social and cognitive processes involved in human communication, focusing on how people create understanding.
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We intend this book to act as a guide writ large for would-be champions of OER, that anyone—called to action by the example set by our chapter authors—might serve as guides themselves. The following chapters tap into the deep experience of practitioners who represent a meaningful cross section of higher education institutions in North America. It is our hope that the examples and discussions presented by our authors will facilitate connections among practitioners, foster the development of best practices for OER adoption and creation, and more importantly, lay a foundation for novel, educational excellence.
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The primary audience for this book starts with students in Journalism 302: Infomania, a course we teach at the University of Kansas. When they take this class, these students usually are in their second or third semesters in the William Allen White School of Journalism and Mass Communications. They have varied career aspirations. A few of them want to be “traditional” journalists, writing for online news sites, magazines, or newspapers. Some of them want to be broadcast journalists. Many of them want to work in strategic communications, which encompasses public relations, advertising, marketing, and related fields.
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Media, Society, Culture, and You is an approachable introductory Mass Communication text that covers major mass communication terms and concepts including "digital culture." It discusses various media platforms and how they are evolving as Information and Communication Technologies change. This book has been peer-reviewed by 6 subject experts and is now available for adoption or adaptation. If you plan to adopt or adapt this open textbook, please let us know by filling out our adoption form. You can view the book's Review Statement for more information about reviewers and the review process. An Accessibility Assessment for this is book has also been prepared to see how this book meets accessibility standards.
Choose an application
The primary audience for this book starts with students in Journalism 302: Infomania, a course we teach at the University of Kansas. When they take this class, these students usually are in their second or third semesters in the William Allen White School of Journalism and Mass Communications. They have varied career aspirations. A few of them want to be “traditional” journalists, writing for online news sites, magazines, or newspapers. Some of them want to be broadcast journalists. Many of them want to work in strategic communications, which encompasses public relations, advertising, marketing, and related fields.
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